![thumbnail](http://brandlieutenants.com/wp-content/uploads/2018/09/Schermafbeelding-2021-03-31-om-00.14.29.png)
Engie Africa, #ENGIEHarmonyProject
the case
Engie Africa develops very diverse, small-scale to large-scale sustainable projects to provide the African continent with the power supplies it needs. Their communication line is not really clear. Engie asked us to design a campaign image that covers all this: a bit modern, playful and with an African look.
the plot
We suggested that the solution for their brand images lies in a different approach. We designed a visual series for them that they can use for all different purposes: advertisements, online, roll-ups, exhibition material, etc., so that they can build a visually consistent corporate story across the means of communication. We want to combine existing images with graphical elements that reflects the colorful spirit of the continent.
the clues
![](http://brandlieutenants.com/wp-content/uploads/2018/09/Engie_web_BLT.png)
![](http://brandlieutenants.com/wp-content/uploads/2018/09/Poster_mockup_engie1.jpg)
![](http://brandlieutenants.com/wp-content/uploads/2018/09/poster_grid3.jpg)
![](http://brandlieutenants.com/wp-content/uploads/2018/09/poster_grid2.jpg)
![](http://brandlieutenants.com/wp-content/uploads/2018/09/muurposter_engie.jpg)
![](http://brandlieutenants.com/wp-content/uploads/2018/09/lichtbakken_engie-e1536329531159.jpg)