the case

Engie Africa develops very diverse, small-scale to large-scale sustainable projects to provide the African continent with the power supplies it needs. Their communication line is not really clear. Engie asked us to design a campaign image that covers all this: a bit modern, playful and with an African look.

the plot

We suggested that the solution for their brand images lies in a different approach. We designed a visual series for them that they can use for all different purposes: advertisements, online, roll-ups, exhibition material, etc., so that they can build a visually consistent corporate story across the means of communication. We want to combine existing images with graphical elements that reflects the colorful spirit of the continent.

the clues