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Warme William rebranding

Brand Lieutenants were asked to rebrand Warme William – a charity campaign for the youth to talk more about feelings and about listening to each other’s problems. They wanted to reconnect with the youth both visually as content-wise without losing connection with the current style. One of the challenges was to align the new style with the old fragmented style using the same color palette and same 3D illustrations. We focused first on a consolidating the old style, refreshing the look and feel and main focus to create a more appealing and consistent story. Thanks to NuNam for the great collaboration.

 

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